Expert: Prepaid Customers No Longer Limited to “Low-Tech Phones”
One of the last remaining barriers to broader consumer acceptance to prepaid phones in the United States is now crumbling as prepaid cell phone companies are introducing more and more sophisticated handsets that can be embraced by younger text- and Web-oriented wireless customers, according to New Millennium Research (NMRC) executive director Allen Hepner.
Hepner, who has overseen two major U.S. surveys in the last two years on consumer attitudes about prepaid phone service, said that the arrival of the more advanced handsets should help prepaid phone service connect with recession-weary U.S. consumers who have not already considered prepaid as an alternative to more expensive and restrictive long-term contract-based cell phone service.
December 11th, 2009 | 1,517 views