24-Year-Old Penniless MBA Student Transforms Into Young Tycoon After Inventing The Text Page
In the world of demand-side ad networks, real-time bidding, and ad exchanges comes The Text Page, the first pay-per-character, text-only website. The Text Page features one page of multi-colored text that advertisers purchase for the low cost of $2 per character for a three year period. These characters link to advertiser websites and include company names, slogans, or catchy phrases that encourage the viewer to click on them.
The Text Page is the brainchild of Spyros Pyrgiotis, a 24-year-old Greek MBA student at Kingston University in London. Pyrgiotis, who has a background in sound engineering, sought funds to pay for his graduate degree. Finding a gap in advertising, he developed the first-ever all text advertising website. In a couple of months, Pyrgiotis has not only paid for school, he is on his way to becoming rich.
