Deloitte ‘State of the Media Democracy’ Survey: Recession Intensifies America’s Love For TV
In a year dramatically impacted by the economic recession, consumers have returned to in-home entertainment, showing increased interest in watching television over other types of entertainment. Released today, Deloitte’s 2009 “State of the Media Democracy” survey reveals a 26 percent increase in the number of Americans choosing the TV as their favorite type of media as compared to the previous year.
Deloitte’s fourth edition State of the Media Democracy survey assesses media consumption preferences of 2,046 consumers, ages 14 to 75 in the United States, revealing significant trends including a surge in television viewing, the ascension of the game console as a stand-alone media platform, the mobile phone’s rapid decoupling of the Internet from the desktop and the rise of tribal marketing.
December 15th, 2009 | 170 views